Concepts we have built

An American acquisition firm in Chicago — sixteen pages in English, our largest project so far. The site speaks to three different readers at once, and writes out both the two deals that went badly and what a seller actually loses. That is unusual in an industry that otherwise says very little.

The site has neither buttons nor forms — the phone number is the only thing you need to find. The most helpful part is also the quietest: that there is more time than most people think, and what the law actually requires, and when.

A front page with two readers who want opposite things: the company that needs people, and the person looking for work. Each gets its own entrance and its own color, and the same assignment is described from both sides.

Management for housing associations, where the on-call service gets a timeline of its own: what happens after 60 seconds, 5 minutes and an hour. That is where a board actually notices the difference between two managers.

The whole site is dark and the hero has no photograph at all — instead a status panel with response time, open tickets and uptime. Further down is what the industry never writes: exactly what the client owns, and how they leave.

Fixed prices on the things most people come in for, and a section of its own explaining that the new-car warranty does not disappear at an independent workshop. It is the industry’s most common misunderstanding, and almost nobody addresses it.

Two things dentists rarely write down: what it costs, and that many people are embarrassed that it has been a long time. Both get a section of their own — one with a price list and the dental subsidy explained.

The image carries the whole page and the text stays out of the way — that is how the industry works. The unusual part is further down: the fee is written out in kronor per stage, which almost no architecture practice dares to do.

The price after the RUT deduction sits right beside each service, and a room-by-room checklist shows exactly what a home clean includes. That is where the misunderstandings usually start — the customer thought the inside of the oven was included.

An accounting firm that puts the price directly in the service and shows the whole year’s deadlines before they fall. The site also answers what stops most people: that changing firm feels more complicated than it is.

Heat pumps and appliances, where the ROT deduction is worked out with real figures on the page instead of being mentioned in passing. The phone number stays in the menu the whole way — the site is built for someone who needs help now.

Yoga and recovery sold to municipalities, regions and schools — not to consumers. The site is written for the person who has to take the decision onward to a manager or a purchasing department.

A neighborhood café whose day changes character from morning to evening. The site lets the visitor pick a time of day and see what is happening in the room right then.

Japanese matcha and handmade ceramics, with a basket and checkout. The site teaches as much as it sells — knowledge as the sales argument.

A wedding app that splits the planning into four chapters. The site sells both to the couples and to the wedding industry — two audiences on the same page.

A Norwegian construction company with every trade employed in-house. Projects are shown with square meters, time taken and what went wrong — instead of a photo gallery without context.

Traditional Chinese medicine, an industry where trust is built before the booking. The site explains the treatment at a calm pace and shows exactly how a visit unfolds.

A law firm that writes about the client’s situation instead of the lawyer’s credentials. The visitor picks their own situation and is told straight away what it costs and who pays the bill.

A hair salon where booking is never more than one click away — in the menu, at the top, and on every individual treatment. Prices are listed with the time each takes, so the visitor knows what the time costs before she books.